Boomers Marketing

The baby boomer generation has been a bubble in the population statistics for a long time. Daniel Moynihan observed years ago, that a demographer looking at the population statistics in the late 1950’s could tell by the size of the baby boom cohort that they would have an impact on society. It was boomers marketing that led to the explosion of rock and roll records and its ensuing impact on society. The Sixties, war protest, and hippies have had a large effect on the United States. Some have argued that the growth of pc computers is an outgrowth of the hippie idealism to undermine established authority and empower individuals, their voices, and freedoms.

Just as boomers spawned the sixties’ culture, they now find themselves facing the ravages of aging. Because they are still a large cohort in the population, they will have an impact on the sale of anti aging remedies. The thirst for the Fountain of Youth lives on, and the marketing to boomers promises to be a lucrative one.

One such market is for restoring youth lost in old age. DHEA is sold in grocery stores and drug stores as way of restoring the body beautiful lost in the storms of time. However, The New England Journal of Medicine has recently reported that DHEA had no beneficial effects on the elderly in their tests. Though their body levels of DHEA had been restored to the levels of normal young people, the seniors enjoyed no turn around. There was no change in body composition (fat mass, muscle mass), insulin sensitivity (glucose tolerance), or physical performance (muscle strength, peak performance).

Another goal of boomers marketing is to help boomers stave off chronic diseases of aging that lead to death. The list of chronic diseases is made up of obesity, type 2 diabetes, coronary heart disease, cancer, and other chronic disease of the elderly that cause death. Other chronic diseases, in the Senior’s Journal’s list, include Alzheimer’s, stroke, asthma, bronchitis, joint pain and mobility, liver and kidney diseases, hypertension, The top ten chronic diseases for men are, hypertension, arthritis, other chronic joint problems, heart disease (all types), coronary heart disease, cancer (any type), diabetes, prostate cancer, and ulcers. The top ten chronic diseases for women are arthritis, hypertension, joint problems, heart disease (all types), cancer (any type), sinusitis, coronary heart disease, diabetes, and ulcers.

The conventional wisdom for fending off these chronic diseases is to eat a healthy diet. Make sure the diet includes lots of fruits and vegetables. The Harvard School of Public Health, of course, also advises people to exercise and eat plant foods (fruits, vegetables, breads & fiber), nuts, fish, poultry, and some dairy products. But they also advise taking a multivitamin as “a good nutrition insurance policy.” Dr. Mehmet Oz, on the Oprah show, seemed to be doing just that. He said people could expect to live longer (20 years) by eating a healthy diet along the lines of the food pyramids like that from Harvard. Dr. Oz went on to say that he also takes multivitamins from A – E. He even advised challenging the body’s anti-aging gene sirtuin by taking resveratrol.

With advice from such sources like Harvard and celebrity doctors, it is no wonder that boomers marketing is going to accelerate.

Check out the choice of the author for “nutritional insurance.”

Tags: healthy diet, marketing to baby boomers, chronic diseases of aging, anti aging remedies, nutritional supplements, food pyramid, boomers marketing

Categories: Boomers Marketing, anti aging, Healthy eating, chronic diseases for aging, reversing aging, Food Pyramid, Effects of demography